{"id":96,"date":"2026-06-06T11:03:44","date_gmt":"2026-06-06T11:03:44","guid":{"rendered":"https:\/\/luisaguarriello.be\/?page_id=96"},"modified":"2026-06-06T11:08:16","modified_gmt":"2026-06-06T11:08:16","slug":"newsjacking-netflix","status":"publish","type":"page","link":"https:\/\/luisaguarriello.be\/?page_id=96","title":{"rendered":"Newsjacking Netflix"},"content":{"rendered":"\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div data-aos= \"fade-down\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-block-c0752331 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-d47ba6e1\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-acf433f1\"><h2 class=\"uagb-heading-text\">Newsjacking Netflix<\/h2><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ce projet de groupe est la conception d\u2019une campagne mixant la presse quotidienne et les r\u00e9seaux sociaux, utilisant les actualit\u00e9s pour promouvoir les s\u00e9ries de la plateforme. <br><br><strong>Le newsjacking, c&rsquo;est l&rsquo;art de rebondir sur le bon sujet, au bon moment.<\/strong> Cette technique consiste \u00e0 capter une actualit\u00e9 br\u00fblante pour propulser une marque sur le devant de la sc\u00e8ne de mani\u00e8re ultra-r\u00e9active. Si les r\u00e9seaux sociaux sont parfaits pour surfer instantan\u00e9ment sur les tendances de la minute, les m\u00e9dias traditionnels (comme la presse) permettent plut\u00f4t de planifier des rendez-vous strat\u00e9giques et r\u00e9currents. Combiner les deux, c&rsquo;est s&rsquo;assurer le combo parfait : l&rsquo;impact d&rsquo;une r\u00e9action \u00e0 chaud et la puissance d&rsquo;une visibilit\u00e9 durable. Et c&rsquo;est justement le but de cette campagne !<br><br>Mon r\u00f4le dans ce projet consistait \u00e0 la recherche d&rsquo;id\u00e9es ainsi que les r\u00e9daction des diff\u00e9rents posts et articles de presse.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-0b98ad49\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/chibii-interpele.png\" alt=\"\" class=\"wp-image-145\" style=\"aspect-ratio:1.500114337983078;width:459px;height:auto\" srcset=\"https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/chibii-interpele.png 1500w, https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/chibii-interpele-300x200.png 300w, https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/chibii-interpele-1024x683.png 1024w, https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/chibii-interpele-768x512.png 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-4f3aebaf\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-cdf35eb0 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div data-aos= \"fade-up\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-image uagb-block-e1cadfe7 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/2-3.png ,http:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/2-3.png 780w, http:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/2-3.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/2-3.png\" alt=\"\" class=\"uag-image-187\" width=\"1024\" height=\"714\" title=\"2\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<div data-aos= \"fade-up\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-image uagb-block-db15eb84 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/3-3.png ,http:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/3-3.png 780w, http:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/3-3.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/3-3.png\" alt=\"\" class=\"uag-image-188\" width=\"1024\" height=\"714\" title=\"3\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<div data-aos= \"fade-up\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-image uagb-block-bf57c6de wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/4-1.png ,http:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/4-1.png 780w, http:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/4-1.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/4-1.png\" alt=\"\" class=\"uag-image-189\" width=\"1024\" height=\"714\" title=\"4\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<div data-aos= \"fade-up\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-image uagb-block-15e10e29 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/5-1.png ,http:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/5-1.png 780w, http:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/5-1.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/5-1.png\" alt=\"\" class=\"uag-image-190\" width=\"1024\" height=\"714\" title=\"5\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<div data-aos= \"fade-up\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-image uagb-block-21b53bb3 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/6-1.png ,http:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/6-1.png 780w, http:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/6-1.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/6-1.png\" alt=\"\" class=\"uag-image-191\" width=\"1024\" height=\"714\" title=\"6\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-074caba0\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div>\n\n\n\n<div style=\"height:77px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div data-aos= \"fade-up\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-block-ebb94faa default uagb-is-root-container\">\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-f8a28b39\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-0265bd40\"><h3 class=\"uagb-heading-text\">Int\u00e9ress\u00e9(e) par mon profil ?<\/h3><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-2a0c74a1\">\n<div class=\"wp-block-uagb-container uagb-block-bc033493\">\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-1 wp-block-paragraph\" style=\"color:#ecfcff\">T\u00e9l\u00e9phone : 0477 49 97 11<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-f0580be9\">\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-2 wp-block-paragraph\" style=\"color:#ecfcff\">Email : luisa.guarriello@outlook.be<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/luisaguarriello.be\/?page_id=70\" style=\"border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-left-radius:10px;border-bottom-right-radius:10px;color:#036f83;background-color:#ecfcff;padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\">Contacte-moi !<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:77px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Newsjacking Netflix Ce projet de groupe est la conception d\u2019une campagne mixant la presse quotidienne et les r\u00e9seaux sociaux, utilisant [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-96","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"admin5592","author_link":"https:\/\/luisaguarriello.be\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":"Newsjacking Netflix Ce projet de groupe est la conception d\u2019une campagne mixant la presse quotidienne et les r\u00e9seaux sociaux, utilisant [&hellip;]","_links":{"self":[{"href":"https:\/\/luisaguarriello.be\/index.php?rest_route=\/wp\/v2\/pages\/96","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luisaguarriello.be\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/luisaguarriello.be\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/luisaguarriello.be\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luisaguarriello.be\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=96"}],"version-history":[{"count":5,"href":"https:\/\/luisaguarriello.be\/index.php?rest_route=\/wp\/v2\/pages\/96\/revisions"}],"predecessor-version":[{"id":197,"href":"https:\/\/luisaguarriello.be\/index.php?rest_route=\/wp\/v2\/pages\/96\/revisions\/197"}],"wp:attachment":[{"href":"https:\/\/luisaguarriello.be\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=96"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}