{"id":98,"date":"2026-06-04T16:40:41","date_gmt":"2026-06-04T16:40:41","guid":{"rendered":"https:\/\/luisaguarriello.be\/?page_id=98"},"modified":"2026-06-04T16:42:37","modified_gmt":"2026-06-04T16:42:37","slug":"ki","status":"publish","type":"page","link":"https:\/\/luisaguarriello.be\/?page_id=98","title":{"rendered":"KI"},"content":{"rendered":"\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div data-aos= \"fade-down\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-block-c0752331 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-d47ba6e1\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-acf433f1\"><h2 class=\"uagb-heading-text\">Marque de parfum fictive : KI<\/h2><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ce projet est vraiment plus ax\u00e9 sur le copywriting que la conception, car il faut aussi le mettre en avant ! Pour cette marque fictive, le but \u00e9tait de vendre un parfum innovant capable d&rsquo;avoir une odeur diff\u00e9rente pour chaque personne qui le porte. Pour ce faire, j&rsquo;ai fais l&rsquo;exercice de diviser l&rsquo;\u00e9criture en trois parties : awareness, consideration, conversion. La premi\u00e8re vise \u00e0 attirer l&rsquo;attention, la deuxi\u00e8me \u00e0 laisser les gens se familiariser avec le produit, et la derni\u00e8re \u00e0 pousser \u00e0 l&rsquo;achat.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-0b98ad49\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/chibii-interpele.png\" alt=\"\" class=\"wp-image-145\" style=\"aspect-ratio:1.500114337983078;width:459px;height:auto\" srcset=\"https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/chibii-interpele.png 1500w, https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/chibii-interpele-300x200.png 300w, https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/chibii-interpele-1024x683.png 1024w, https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/chibii-interpele-768x512.png 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div data-aos= \"fade-up\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-block-a5ea4386 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-751f6f94\">\n<div class=\"wp-block-uagb-image uagb-block-290414b4 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/1-724x1024.png ,https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/1.png 780w, https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/1.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/1-724x1024.png\" alt=\"\" class=\"uag-image-155\" width=\"1414\" height=\"2000\" title=\"1\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-9a20a2b2\">\n<div class=\"wp-block-uagb-image uagb-block-6f8fcf00 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/2-1-724x1024.png ,https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/2-1.png 780w, https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/2-1.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/2-1-724x1024.png\" alt=\"\" class=\"uag-image-156\" width=\"1414\" height=\"2000\" title=\"2\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ac1880c0\">\n<div class=\"wp-block-uagb-image uagb-block-88e2a5dc wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/3-1-724x1024.png ,https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/3-1.png 780w, https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/3-1.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/3-1-724x1024.png\" alt=\"\" class=\"uag-image-157\" width=\"1414\" height=\"2000\" title=\"3\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:139px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-3b634924\"><h2 class=\"uagb-heading-text\">Envie d&rsquo;en voir plus ?<\/h2><\/div>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7a tombe bien, j&rsquo;ai fais le m\u00eame exercice pour la Renault R5 \u00e9lectrique. Ce projet montre ma mani\u00e8re d&rsquo;\u00e9crire tout en \u00e9tant moins fantaisiste que le pr\u00e9c\u00e9dent.<\/p>\n\n\n\n<div data-aos= \"fade-up\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-block-b0971ebe alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-ef5b633b\">\n<div class=\"wp-block-uagb-image uagb-block-d5790315 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/1-1-724x1024.png ,https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/1-1.png 780w, https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/1-1.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/1-1-724x1024.png\" alt=\"\" class=\"uag-image-159\" width=\"1414\" height=\"2000\" title=\"1\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-bae227ff\">\n<div class=\"wp-block-uagb-image uagb-block-6b604c6b wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/2-2-724x1024.png ,https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/2-2.png 780w, https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/2-2.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/2-2-724x1024.png\" alt=\"\" class=\"uag-image-160\" width=\"1414\" height=\"2000\" title=\"2\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-56b209a1\">\n<div class=\"wp-block-uagb-image uagb-block-5c853fc4 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/3-2-724x1024.png ,https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/3-2.png 780w, https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/3-2.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/luisaguarriello.be\/wp-content\/uploads\/2026\/06\/3-2-724x1024.png\" alt=\"\" class=\"uag-image-161\" width=\"1414\" height=\"2000\" title=\"3\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:77px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div data-aos= \"fade-up\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-block-ebb94faa default uagb-is-root-container\">\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-f8a28b39\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-0265bd40\"><h3 class=\"uagb-heading-text\">Int\u00e9ress\u00e9(e) par mon profil ?<\/h3><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-2a0c74a1\">\n<div class=\"wp-block-uagb-container uagb-block-bc033493\">\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-1 wp-block-paragraph\" style=\"color:#ecfcff\">T\u00e9l\u00e9phone : 0477 49 97 11<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-f0580be9\">\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-2 wp-block-paragraph\" style=\"color:#ecfcff\">Email : luisa.guarriello@outlook.be<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/luisaguarriello.be\/?page_id=70\" style=\"border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-left-radius:10px;border-bottom-right-radius:10px;color:#036f83;background-color:#ecfcff;padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\">Contacte-moi !<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:77px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marque de parfum fictive : KI Ce projet est vraiment plus ax\u00e9 sur le copywriting que la conception, car il [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-98","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"admin5592","author_link":"https:\/\/luisaguarriello.be\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":"Marque de parfum fictive : KI Ce projet est vraiment plus ax\u00e9 sur le copywriting que la conception, car il [&hellip;]","_links":{"self":[{"href":"https:\/\/luisaguarriello.be\/index.php?rest_route=\/wp\/v2\/pages\/98","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luisaguarriello.be\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/luisaguarriello.be\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/luisaguarriello.be\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luisaguarriello.be\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=98"}],"version-history":[{"count":4,"href":"https:\/\/luisaguarriello.be\/index.php?rest_route=\/wp\/v2\/pages\/98\/revisions"}],"predecessor-version":[{"id":164,"href":"https:\/\/luisaguarriello.be\/index.php?rest_route=\/wp\/v2\/pages\/98\/revisions\/164"}],"wp:attachment":[{"href":"https:\/\/luisaguarriello.be\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=98"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}